WhatsApp’s privacy policy update and why everyone is talking about it

On January 4th of this year, WhatsApp published its privacy policy updates online and caused a bit of a frenzy among its users. It wouldn’t be an exaggeration to call it a controversy based around the private message application that is also a Facebook Business now. Rightly so, if you look at the global number of users this App has, it crosses over 2 Billion.

Many are calling the updates a breach of privacy on the private social media giant’s behalf, even after WhatsApp itself cleared misunderstandings around sharing any private users’ data with Facebook. Additionally, this generation’s been known to deal with all things, fun or serious with humor, and that’s why the internet has been having a field day of it. People are relentlessly making and engaging with content that is based around Facebook having access to people’s data through this platform.

Best practices for maximum return on your Facebook Ads

Facebook garnered immense popularity as an app and a social media platform for different reasons. Currently, it is among the most popular social apps that are used for digital marketing. A large part of Facebook’s earnings come from ad spend from businesses. According to Facebook itself, there are approximately more than 9 million businesses that are currently advertising through Facebook. This can be elaborated by focusing on the growing number of digital agencies that are focusing on Facebook advertising as the core of their digital strategy.

Facebook marketing requires a thorough glance by someone with an analytical eye and a sense of learning, who stays up to date with the new changes and smallest updates in the digital marketing landscape in order to translate the effects of those changes within its digital strategy. With regards to Facebook ads, there are a few specific details that are essential to gain the traction you need, while crafting your Facebook ad plan. Let’s have a look at the top ones that you can implement to ensure maximum return on your ad spend:

  • A more casual tone and grammar can really help elevate your content with younger audiences, as Facebook is a casual app in its essence. If you focus on the way younger people talk to each other, it gives you an insight on how to customize your content according to your target audience.
    Stop fixating on using high quality, professionally shot content. Consumers don’t care about whether the pictures you’ve used are in high resolution, with a professionally put together concept in Ads. The more convincing you make your content, the more liked it is by customers.
  • Make sure you don’t steer too far away from your organic feed and visuals, with your Ad campaign. This is to bring some sort of natural tone to your Ads. Often people scroll past an ad as soon as they realize that it’s a paid ad, making your content more in tune with the feed makes customers more prone to stopping and reading the post.
  • There is no magical word count or copy size that makes ads work best. It depends entirely upon your brand and what works for your audience to nail down the perfect copy length. The smart thing to do would be to test out different copy lengths and analyze what works best before finalizing your personal brand formula for the ads.

Key highlights and impact of Apple’s iOS14 update

The full picture of the new iOS14 update is going to be revealed only when the real number of total users that have updated to iOS14 gets revealed. This is going to take place around Q2 of 2021, but for now, there are other factors getting impacted by this update that are necessary to take note of. For those who are not aware of the entire situation, Apple has introduced an update in their operating system that would ask permission of users before allowing Apps to track their data which is going to affect the digital landscape of advertisement severely.

How professionals are deciphering this change is either their quest to protect their users’ privacy or as many are hinting at, Apple’s own targeted strategy to monetize a new opportunity. This cannot be discarded as Apple is a for-profit company that ultimately takes a decision in light of it being a valuable step for the company. What people are further concerned about is when exactly this will come in effect and further on, which platforms and applications will get affected by it. As advertising has branched out to almost all social media platforms, this update is bound to impact all applications which are dependent on user tracking information in order to target, track and measure the impact of their Ads. Mobile App advertisers are inherently more impacted as this update applies to any application download on an Apple device. Website tracking, however, is not impacted through this update.