Digital Marketig

Key highlights and impact of Apple’s iOS14 update

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The full picture of the new iOS14 update is going to be revealed only when the real number of total users that have updated to iOS14 gets revealed. This is going to take place around Q2 of 2021, but for now, there are other factors getting impacted by this update that are necessary to take note of. For those who are not aware of the entire situation, Apple has introduced an update in their operating system that would ask permission of users before allowing Apps to track their data which is going to affect the digital landscape of advertisement severely.

How professionals are deciphering this change is either their quest to protect their users’ privacy or as many are hinting at, Apple’s own targeted strategy to monetize a new opportunity. This cannot be discarded as Apple is a for-profit company that ultimately takes a decision in light of it being a valuable step for the company. What people are further concerned about is when exactly this will come in effect and further on, which platforms and applications will get affected by it. As advertising has branched out to almost all social media platforms, this update is bound to impact all applications which are dependent on user tracking information in order to target, track and measure the impact of their Ads. Mobile App advertisers are inherently more impacted as this update applies to any application download on an Apple device. Website tracking, however, is not impacted through this update.

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